Pixels and Punchlines
This blog was born from the real-life questions clients ask me all the time — about design, SEO, strategy, and why that one button just won’t center. My goal? To educate, entertain, and demystify the world of digital marketing without putting you to sleep. Expect straight answers, a little sarcasm, and the occasional hot take on Helvetica.
I Still Haven’t Found What I’m Ranking For: SEO Then vs. Now
Let’s face it — SEO has always been a bit of a mystery. But thankfully, it’s evolved. The algorithm is getting smarter, more human, and more focused on rewarding value.
What is UTM tracking?
A UTM code (short for Urchin Tracking Module) is a little string of text you add to the end of a URL so you can track exactly where your web traffic is coming from. It’s not as nerdy as it sounds—and it’s very useful when you’re running ads, email campaigns, or social posts.
Design, Strategy and a Splash of Stalking (the Legal Kind): Why I Love Geofencing
You know how your phone magically knows when you’re near a Dunkin’, and suddenly it’s like, “You deserve a donut”? Every step you take, every move you make, there’s an ad watching you. That’s geofencing! And yes — you can totally use this digital voodoo for your own brand.