Creative Competencies

I offer full-spectrum digital marketing and media services, grounded in strategy and built to scale across industries. Whether you need high-performing campaigns, clean and compelling design, or digital infrastructure that works as hard as you do, I bring both creative and technical fluency to every project.

Digital Strategy + Content Creation

Website Design + SEO

Branding + Visual Identity

Science Storytelling

Marketing + Communications

What clients are saying

‘Heather has been an incredible creative partner to GenuTrace. She brings such thoughtfulness, calm, and clarity to everything she designs. Her ability to translate complex ideas into beautiful, purposeful visuals has been invaluable as we shape and share our story. I highly recommend Heather Berry Design to anyone seeking a design partner who listens, collaborates, and delivers with heart.’

— MeiLin Wan, Founder of GenuTrace

Brand Strategy + Positioning

Clarify your message. Elevate your presence. I help brands define their voice and visual identity, ensuring every touchpoint — from pitch decks to packaging — tells a cohesive, compelling story.

  • Brand architecture + messaging

  • Visual identity + logo systems

  • Content strategy + positioning

  • Content creation + optimization

Digital Marketing + Campaign Execution

I design and deploy data-driven, cross-channel campaigns that drive engagement and deliver measurable results.

  • Email marketing + CRM automation

  • Lead-gen funnels + conversion optimization

  • Social media strategy + content

  • Paid advertising

Website Design + SEO

Your website is your most valuable sales tool. I design and manage sites on WordPress, Squarespace, Wix and Shopify, ensuring peak performance, visibility, and user experience.

  • Website builds + redesigns

  • SEO strategy + implementation

  • ADA compliance + industry best practices

Science Storytelling

For technical and science-driven brands, I translate complexity into clarity — bridging lab work, regulatory claims, and consumer trust.

  • Scientific copywriting + visual simplification

  • Infographics

  • Tradeshow collateral + white papers

Branding + Visual Identity

I deliver polished, brand-right visuals across print and digital media — from scroll-stopping social graphics to immersive tradeshow experiences.

  • Graphic design + motion content

  • Digital photography + photo editing

  • Print production + in-house collateral

  • Illustration

Marketing + Communications

  • Newsletters, press releases, and social media content across professional platforms

  • Develop assets and messaging for trade shows, product launches, brand awareness and web presence

  • Developing voice and tone strategies aligned with each brand’s audience and purpose

Experience

Heather Berry is a digital‐marketing and media strategist who merges creative vision with analytical rigor to help science‑driven and consumer‑facing brands grow. Trained in visual arts and seasoned in multi‑channel campaign execution, she translates complex ideas into clear, visually impactful stories that move audiences to action.

20+ years experience with industry-specific knowledge in personal care, biotechnology, brand protection, textiles and apparel