https://www.heatherberrydesign.com/pixels-punchlines daily 0.75 2025-08-16 https://www.heatherberrydesign.com/pixels-punchlines/seo-then-vs-now-from-keyword-chaos-to-algorithm-chic monthly 0.5 2025-08-06 https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/d3010bf2-854d-4fae-83cb-013a3d8aac8f/attachment-U2-Still-Have-Found.jpg Pixels + Punchlines - I Still Haven’t Found What I’m Ranking For: SEO Then vs. Now - Let’s face it — SEO has always been a bit of a mystery. But good news: it’s changed. Join me for a walk down memory lane, and learn how the process of reaching page one of Google has changed over the years — from cryptic, spammy beginnings to something (almost) beautiful. https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/7aabdb20-4348-4f36-9a30-a9f47ceee759/ChatGPT+Image+Aug+4%2C+2025%2C+05_07_26+PM.png Pixels + Punchlines - I Still Haven’t Found What I’m Ranking For: SEO Then vs. Now - Then: Keyword Stuffing Now: Intent Is Everything Once upon a time, you could reach the top of Google by repeating the same keyword 47 times and calling it content. Example: “Best pizza New York best pizza best best pizza.” Which sounds like an intrusive thought at dinnertime rather than SEO strategy. Now, Google’s grown up — and so has your audience. Modern SEO is about search intent and natural language. Thanks to advances in AI modeling, Google now understands context and nuance. Pro tip: write for humans. Not for bots. Or Bono. https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/1754344637687-Y3HEYG94E7VVL5G8SZFB/unsplash-image-KP1bubr2j4A.jpg Pixels + Punchlines - I Still Haven’t Found What I’m Ranking For: SEO Then vs. Now - There was a time when you could link to your MySpace page, a Russian directory, and your mom’s Pinterest board and somehow improve your rankings. These days? That’ll get you de-indexed faster than Katy Perry’s trip to space — and back in time for brunch. Modern SEO says: one high-quality, relevant backlink > 100 garbage ones. Google wants relevant, authoritative backlinks. Think fewer spammy directories, more earned media and partnerships. New York Times, not “SEO-Links-4-U.biz.” https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/1754347794426-K3DNYUSQZ28LL39HU2IT/unsplash-image-S2jw81lfrG0.jpg Pixels + Punchlines - I Still Haven’t Found What I’m Ranking For: SEO Then vs. Now - Then: One-Size-Fits-All Now: Local, Personalized + Niche-Friendly Remember when everyone was competing for broad keywords like “shoes”? That was cute. Now, SEO is all about relevance: local results, niche topics, and personalized experiences. You’re not just a bakery. You’re a gluten-free cupcake shop in Portland with dog-friendly seating and vegan sprinkles. So optimizing for “best gluten-free cupcakes in Portland” is way more valuable than trying to win the whole internet. Bonus tip: Want better UX and happier customers? GIVE THE PEOPLE WHAT THEY WANT. Add business hours, online ordering links, accepted payments — these nuggets of information can turn browsers into buyers. Clear, useful details build trust and make everyone’s life easier. Be specific. Be real. Be findable. https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/1754429145468-BLU9WAHCIEQ4E8FT660F/unsplash-image-aWDgqexSxA0.jpg Pixels + Punchlines - I Still Haven’t Found What I’m Ranking For: SEO Then vs. Now - SEO isn’t about outsmarting Google anymore — it’s about aligning with it. The algorithm is getting smarter, more human, and more focused on rewarding value. So if your strategy still involves invisible text and backlink farms from 2007, it’s time for a digital glow-up. Want to stay relevant? Ditch the shortcuts, invest in quality, and remember: you’re writing for people first, algorithms second. (And both can spot BS from a mile away.) https://www.heatherberrydesign.com/pixels-punchlines/what-is-utm-tracking monthly 0.5 2025-08-06 https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/1754250538469-S4LWKLI64G2RPG6RTF0I/unsplash-image-XJXWbfSo2f0.jpg Pixels + Punchlines - What is UTM tracking? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/6d4acd65-189f-45a5-b165-6a8ea59078a5/Screenshot+2025-08-03+155003.png Pixels + Punchlines - What is UTM tracking? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.heatherberrydesign.com/pixels-punchlines/how-to-run-successful-geofencing-campaigns monthly 0.5 2025-08-06 https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/77e1c59e-6312-4684-b9cb-3952f946b8e2/sting.png Pixels + Punchlines - Design, Strategy and a Splash of Stalking (the Legal Kind): Why I Love Geofencing - Make it stand out https://www.youtube.com/watch?v=OMOGaugKpzs https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/1754247086799-26LVA9XNYH0H98BQTOST/unsplash-image-nOvIa_x_tfo.jpg Pixels + Punchlines - Design, Strategy and a Splash of Stalking (the Legal Kind): Why I Love Geofencing - Where It Actually Works This isn’t hypothetical! Here’s where geofencing shines: At Events – Running ads during a conference or expo, like a biotech summit? Perfect. You can target attendees at the venue and follow up with your audience later. Event-specific ads and landing pages add an additional layer of goodness. Near Competitors – Own a salon? Did you know you can target people near other salons with a tempting intro offer? All is fair in clicks and conversions. Retail Locations – Do you have a brick and mortar storefront? Remind people walking past that you're there — and that your sale ends at 5. It’s so much more dignified than chasing after people like a mall kiosk operator. Less running, too. No Store? No Problem – Establish a presence for your brand by targeting your demographic and their habits. So you can show up where they shop, snack, or sip overpriced coffee. https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/1754255838313-NJI296VIL3F25PGRV01Z/unsplash-image-szfPB4X-FWk.jpg Pixels + Punchlines - Design, Strategy and a Splash of Stalking (the Legal Kind): Why I Love Geofencing - Why Retargeting Is the Secret Sauce People don’t always click right away. But once they’ve been inside your geofence, you can show them ads later — while they’re scrolling Instagram in bed, checking sports scores, or watching yet another hair tutorial. This gentle digital nudging keeps your brand top-of-mind without being annoying. Unless your ad is annoying, but I don’t make those! https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/f56aedb8-0746-45ed-81bd-73c8f35ea762/ROI.jpg Pixels + Punchlines - Design, Strategy and a Splash of Stalking (the Legal Kind): Why I Love Geofencing - You don’t need a Super Bowl ad budget to use geofencing. In fact, it’s shockingly cost-effective — especially if you already have great creative (HI! That’s me). You're not paying to blast ads to everyone—you’re targeting people who are physically close to where the action is. Typical campaign costs can be: Modest daily budgets (starting around $10–$50/day) Zero wasted impressions (geographically targeted ads mean you're not advertising to people in Outer Mongolia) Huge ROI potential (especially with a well-planned retargeting strategy) https://www.heatherberrydesign.com/home daily 1.0 2025-10-09 https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/4fa45c55-1962-4385-b2d6-7dd43e9c976d/Innovia+Suppliers+Day+cards.png Home https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/8d07b948-6413-40ad-9dc2-e20364a92cd1/Screenshot+2025-07-09+125221.png Home https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/403382a3-8a97-44ea-b53c-f6c0e94771ce/genutrace+hangtag.png Home https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/8056c772-628a-4fa6-89e9-246c307465b4/488793138_624963750527114_8353719022225444551_n+%281%29.jpg https://www.heatherberrydesign.com/porfolio daily 0.75 2026-02-20 https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/8c525d79-269f-4e70-ae8f-d8f54661a747/38c1b2df-736b-4fc7-b70e-317a3cd3f857.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/c6c21a40-7e61-4259-bd27-e0e04a83fe45/prince.jpg Portfolio https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/cc1bd0d2-8a1c-4d87-8672-85a7d2885ab9/ac8f3d81-6aa8-4c5e-93ac-e9eb448fb42e.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/1771629253517-9JR7B2RVWFIY7WWXCLZX/ae8ea4e0-54fd-4a39-a294-ecfb58523b31.jpg Portfolio https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/3e81c70b-a7b7-4a7b-b0ca-4600020ee46d/5bfede5a-4489-4e1c-9617-0c9d36224993.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/d5a858cf-8f28-4fb8-b1a0-617cd831d14e/jambi.jpg Portfolio https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/2abc7244-61c8-4a3c-ad77-6b28f2de1b79/b6f3d230-f808-4bc2-b431-afb82f5378c7.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/33fd676f-b59d-4a89-82f5-f4cd02508b4c/660cc6f2-b902-4ee2-923c-afbae487e381.jpg Portfolio https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/17bd2c99-1211-4e52-851b-b7401eac55bc/madonna.jpg Portfolio https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/329a8e46-ea70-4525-b40b-add52a6259d0/hayden+beach.jpg Portfolio https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/cce5b1a7-ea39-48dd-95f3-466ec2dfa25a/462574966_1250659902796034_1012806463214815998_n+%281%29.jpg Portfolio https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/b36158f5-7a61-45aa-bb20-27bb0f47b733/beck.jpg Portfolio https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/193f47a7-f4d7-48b5-ab0b-b7dd0fa429dc/34ff72a7-02d1-44a7-a35a-c13f1a488c96.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/2782d15c-485b-495d-b2f0-f9ef57a15cc5/graybie.jpg Portfolio https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/949342b5-8256-43a4-a052-8d19dab0a930/snoop1.jpg Portfolio https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/6a21520c-3bc4-49aa-a410-7521fe1c94b8/IMG_7379.JPG Portfolio https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/14329766-058d-4dc2-b57f-9cc5caf047b9/a0ef7b35-6037-411f-9eee-bc3e697027d4.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/cdb28500-cdee-4773-a34b-8adc1787cbf4/graybie2.jpg Portfolio https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/7ce6b083-035a-4c89-8a01-ea1fd0e51cb6/a0764f0d-0518-4e71-a49b-8d9fb41d51aa.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/4ffa6826-2b16-4f57-a7d3-5ba01b17585d/perfume.jpg Portfolio https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/97675224-bc45-44cd-86e0-12bcc92b841e/70fb979a-3c6d-4c83-aaa1-f19270296e64.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/0a9b0b17-3b81-423d-b618-ad60447d7ac4/sunset.jpg Portfolio https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/c55cbd9e-4438-4ff5-a37f-fb77e855b860/4c443469-c9da-4f6d-9b96-e795f9de843c.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/2eb4fdca-e790-4f0e-be82-136dc33900a5/two+ships.jpg Portfolio https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/12b234f0-1fda-4cf0-ac34-5b900376a44f/58264ec0-67c4-4e67-81b1-f4d4589f1242.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/50506c4e-ae41-4447-ac23-b92d3cb5e2a6/20a710d9-ec7a-4086-a2d8-c98adb87317e.jpg Portfolio https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/67858cf4-2f94-4ed6-80e4-074d2614c058/IMG_1260.JPG Portfolio https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/285cbb7c-fd12-4be4-93e2-a6492f248982/ferns.jpg Portfolio https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/781db9da-c10a-4aa7-b047-7c5f7278bba3/IMG_1127.JPG Portfolio https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/6d6f8cec-2488-4004-815a-6c1ced820ed5/fishie.png Portfolio https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/cb749fa3-64b8-4392-b4fa-f4071c11176f/IMG_E1121.jpg Portfolio https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/c6372fe9-01e8-43a3-83d0-a2a26ca26011/83bfbf9e-0cea-4b9d-9372-bc46d20bbe9b.jpeg Portfolio https://www.heatherberrydesign.com/capabilities daily 0.75 2025-08-07 https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/f768b115-a6e2-420f-9fa9-37ca9aec0925/1743908514831.jpeg https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/776f80b1-d954-4e28-8481-c001d01c9c05/483056798_636442509359516_3267058175160723287_n.jpg https://www.heatherberrydesign.com/contact daily 0.75 2025-08-08 https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/5f75ea0a-21f9-485e-b858-bfa6f97e42e2/linkedin.png https://www.heatherberrydesign.com/branding-visual-identity daily 0.75 2025-07-29 https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/1753560409033-NA6HI7PS7LIHGYTY2JZX/unsplash-image-fIq0tET6llw.jpg https://www.heatherberrydesign.com/website-design-development daily 0.75 2025-08-06 https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/1753560962733-SIG229HIFLD4W5D96Z8D/unsplash-image-hGV2TfOh0ns.png https://www.heatherberrydesign.com/marketing-communications daily 0.75 2025-12-01 https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/1753561934243-1ND9P095W5S6E4484S8C/unsplash-image-Tk9m_HP4rgQ.jpg https://www.heatherberrydesign.com/specialized-industry-experience daily 0.75 2025-07-26 https://images.squarespace-cdn.com/content/v1/6865a374a1b1fe42ba411236/1753561299539-1D8TRED5IKIVGM9VCLQR/unsplash-image-JKUTrJ4vK00.jpg